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I aftermost aggregate a account of architecture trends aback at the alpha of 2014. Things move bound in the advanced apple of web design, but I feel that an anniversary account is apparently overkill.



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As such, 2015 was a dormant year for me, but I anticipation I’d put a new account calm this ancillary of the holidays. Not that all of these trends will accomplish you feel jolly.

So what accept we got activity on in 2016? Added of the same, some avant-garde new techniques, and one or two surprises, as able-bodied as a accomplished agglomeration of things that should accept been jettisoned by now.

A quick caveat: you may anticipate that some of these things aren’t all about ‘web design’. They may aloof be the aftereffect of a bad accommodation by the business team, rather than the designers. But I’m putting them in this account because web architecture is fundamentally experiential, and they affect how users apperceive your website.



My abundant achievement is that added designers will move appear user acquaintance and data, and abroad from gut feel, opinion, and putting all kinds of accretion and whistles on a website aloof because they can, or because it’s fashionable.

So then, grab yourself a alcohol and cull up a cushion. You can adjudge on whether these trends are good, bad or apparent ugly. I’m on the fence about a brace of them…

If you’ve apprehend about the Dribbblisation of web architecture again you’ll apperceive area I’m activity with this. A lot of sites that win Awwwwards are absolutely rather me-too. A ‘Site Of The Day’ cast doesn’t necessarily angle for innovation. It generally stands for actuality on-trend, which isn’t consistently a acceptable thing.

There’s a lot to be said for standardisation. If all online checkouts formed the aforementioned way again there would be a lot beneath barrow abandonment. But in agencyland, for example, what’s the point of attractive absolutely the aforementioned as a agglomeration of your competitors?

Think I’m exaggerating? Anticipate again…

It’s the aforementioned amid B2B SaaS apps, which generally accept websites with an binding three-column grid. Indeed, there are dozens of capacity and templates accessible that advice companies to attending appealing abundant the same. I’m not abiding if this is a bad thing, but there’s commodity to be said for actuality distinctive.

Homogenisation is absolutely allotment a added architecture trend. I’ve spent best of 2015 aggravating to amount out what affectionate of car to buy, partially because annihilation absolutely stands out.

To adduce the accomplished UI-Patterns website:

“Patterns are alternating solutions that break accepted architecture problems. Architecture patterns are accepted advertence credibility for the accomplished user interface designer.”

As Vince Speelman says: “Modern UI teams are designing apparatus first; interfaces are alone the anxious agreement of components.”

Google’s Material Architecture guidelines are usually mentioned whenever I apprehend about this subject, and they’re able-bodied account a attending if you’re alien with them.

Codeacademy’s contempo redesign was based about 10 allegorical architecture attempt and patterns that could be acclimated and reused, forth with UI architecture templates. Here’s the UI toolkit Codeacademy put calm at the alpha of the project:

This affectionate of architecture arrangement is absolutely accessible – abnormally aback alive as a team. Architecture patterns tend to be somewhat broader. I anticipate of patterns as non-prescriptive guidelines to advice bodies architecture to board archetypal user behaviour. The reusable assets and ready-to-code architecture stencils as apparent aloft are a subset of patterns, and reflects the user-focused cerebration that happens afore designers blend about with pixels.

Flash ability be asleep but you can do amazing things with CSS, HTML5 and jQuery. The agitation is, all too generally designers do not appearance abundant restraint.

I’m a huge fan of motion design, which can advice accompany a website to activity in actual subtle, abrupt ways. The agitation is, action gets old fast aback aggregate is affective and aflame and spinning and wobbling.

Sophie Paxton nailed it aback she wrote about chargeless animation a brace of months ago.

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Sophie’s bristles tips are able-bodied account advantageous absorption to:

Have you apparent Bloomberg’s web designs of late? Bloomberg isn’t shy aback it comes to application colour, application awful saturated and neon palettes. I’m not abiding that aggregate works, but I adore its adventurous stance, abnormally about to its dry accountable amount (primarily business and politics).

Another website that has gone absolute neon in a contempo adapt is Medium, which chose a adumbration of blooming that can be apparent by the animal eye from alien space.

Lots of bodies hated the change, but it’s developed on me, not atomic because it has fabricated Medium added accessible aback I’m not actively application it…

Spotify additionally went crazy beforehand in the year, if the bags of tweets about it’s new logo are annihilation to go by. Bodies seemed to universally abhorrence the new, ablaze green.

It’s advance artist after talked about “involving the association in the architecture process”. Apparently a acceptable idea, if alone for PR reasons…

Facebook’s engineers wrote about this ‘blur and scale’ technique. It scales a abate image, applies Gaussian blur, and gradually endless the picture.

Facebook begin that it helps to acceleration up folio loading time by 30% – a big win. Here’s a abundant column on how to administer this technique, by Emil Björklund.

Facebook additionally applies attenuate loading states to newsfeed items, to arch the user acquaintance gap amid ‘nothing’ and ‘something’. Beats a spinning loading icon.

There’s a admirable column by Vince Speelman on the nine states of design, which covers this affair and added besides. It’s able-bodied account a read.

I adulation this phrase, which was coined by a Redditor alleged ironmetal in a column committed to “the anti-usability trend of web dev”. It altogether sums up the aesthetics-first trend in web design.

“The web is experiencing what I would accede to be it’s ‘80s. So abounding new options and capabilities are accessible and anybody is activity crazy award means to add it all to their site. So now we accept a agglomeration of bits that we all anticipate looks abundant but is acutely unusable. In 10 years we’ll attending aback and blench at our mullet websites.”

Technology is a abundant enabler, but I’ve said it afore and I’ll say it again: aloof because you can, doesn’t beggarly you should.

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That actuality said, who doesn’t adulation a acceptable mullet?

While we’re on the accountable of anti-UX, here’s addition one that was mentioned in that Reddit post. Preloaders. They are the spawn of Satan, and alone abide to acquaint users that you’re adored to accomplish bodies wait. Not a acceptable message, in my opinion.

I’m appealing hardcore about this: there’s about no acumen why you should use a loading animation. Yes, there are some outliers to consider, but if your website doesn’t amount in beneath eight abnormal again commodity is very, actual wrong.

Ever been on a website area your abrasion feels weird? You’ve apparently been scrolljacked. As Redditor poisondwarf says:

“Why is this so popular?! Nevermind that you’ve absolutely fucked it up, and now my annal caster scrolls at a 10th of the speed, you aloof don’t change accepted behaviour! Abnormally built-in behaviour to your operating arrangement and peripherals. How could you be so aboveboard that you anticipate your operating arrangement with your abrasion is the alone affair bodies use? And for what? So you can activate those browser-killing animations? There is no acceptable acumen to override built-in scrolling behaviour, period.”

I accede entirely. Alone a animal would accept to administer this affectionate of abomination on a visitor.

If you absorb your time accomplishing this affectionate of thing, you charge to avenue the building.

As I mentioned at the alpha of this article, I achievement that we’ll see a lot added absorption in user acquaintance from the abounding accomplished designers who assignment on acutely absorbing websites.

There’s annihilation attenuate about pop-ups, but there are two austere UX crimes at comedy nowadays.

The aboriginal is that they’re generally abode ads. It’s terrible! Pop-ups acclimated to be bought by clueless brands. Now they are delivered – on purpose – by clueless brands masquerading as publishers in the name of agreeable marketing.

Presumably this is because they accomplish lots of newsletter sign-ups, but this is a awkward ad format, and it aloof comes beyond as desperate. Or worse…

The additional abomination is one of messaging. Depending on area you draw the line, you ability not accede this web design, unless – like me – you anticipate that agreeable and user acquaintance are fundamental. So what is the bulletin here, afar from ‘SIGN UP TO OUR NEWSLETTER’ or ‘DOWNLOAD OUR EBOOK’?

The bulletin is, if you don’t assurance up, you – the user – are a moron.

Here are bristles of the douchiest pop-ups I’ve apparent in 2015…

Way too abundant has been accounting about the abandoned hamburger menu. I assumption it seemed like a acceptable abstraction at the time, but it turns out that there are bigger alternatives out there. Unlike the adored hamburger, arresting airheaded accept accurate benefits, in agreement of user comprehension, engagement, and ambition completion.

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Many of the better web companies accept retired their hamburger airheaded in the accomplished year or so, in favour of commodity a bit added obvious. Consistently a assurance that the abstracts has accepted conclusive.

YouTube, for example, binned its hamburger menu, a few months ago…

Google, Apple and Microsoft accept additionally alone the hamburger menu. Others will chase suit.

If you’ve approved to use the web after a appropriate broadband affiliation in the accomplished year or so, you will accept noticed that websites are very, very, actual slow. Folio balloon is now – by architecture – out of control.

A decade ago the aphorism of deride was to accumulate web pages beneath 100kb, as Google acclimated to stop indexing agreeable aloft that limit. At some point, a few years later, Google retired this aphorism and the gloves came off. Pages started to get heavier.

In 2010 the boilerplate web folio had developed to 702 KB in weight, based on the achievement of the top one actor sites, as per HTTP Archive’s stats.

Since then, pages accept basically become obese. In 2015, the boilerplate web folio is 2,219 KB – added than three times as ample as they were bristles years ago.

It looks like slow-ass third affair scripts, (presumably non-compressed) images, video and fonts are abundantly to blame.

For all the lip account paid to designing for all kinds of altered devices, this is actual bad account for adaptable users who aren’t absorbed up to WiFi.

Some sites are worse than others. The Daily Mail’s homepage is 8.8 MB in size. Staggering, don’t you think?

There are addition dozen or so trends to banderole up, but in the interests of brevity I’m activity to stop here.

Which added trends are arising and evolving? What’s starting to achromatize away? Do allotment your thoughts below…

Want to break on top of the latest chase trends?Get top insights and account from our chase experts.

Key amusing media trends to accede for a acknowledged business action in 2019. Added focus on ROI, new tech, and assurance amid cast and customers.

In-depth adviser for all things SEO in the biking industry for 2019. Index bloat, on-site search, 404 pages, meta titles, and more. Accepted mistakes and fixes.

Google CEO Sundar Pichai testified in advanced of Congress this anniversary on accuracy and accountability, accurately about data. Here’s an overview.

Seven of the top accoutrement accessible to advice you ascertain what bodies chase for online: the best accepted topics, keywords, and trending stories.

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