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SOURCE: IMSA



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April 27, 2010 16:14 ET

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“Social Media Policy Is a Responsibility, Not an Option,” Says IMSA CEO

WASHINGTON, DC–(Marketwire – April 27, 2010) – The Allowance Exchange Standards Association (IMSA) today appear that it has broadcast its efforts to accommodate adjustable amusing media advice and assets aural the annuity, activity allowance and continued appellation affliction allowance arenas with today’s absolution of the IMSA Amusing Media Policy Template.



The IMSA Amusing Media Policy Template was advised for companies who feel the prohibition of amusing media use is too abundant a risk. It is accessible to all industry stakeholders, including both IMSA-qualified and non-IMSA-qualified insurers, as able-bodied as non-carrier companies, at www.IMSAethics.org.

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“With so abundant change in cyberbanking advice and the business of allowance and banking products, amusing media solutions and advice are acutely important at this time,” said Brian Atchinson, IMSA President and CEO. “The actualization of amusing media challenges proves acutely that acquiescence is not a changeless endeavor, but rather one that grows, changes, and requires evolving standards and policies.”

Future affairs include:

FINRA’s absolution of Authoritative Notice 10-06 beforehand this year clarifies the responsibilities of broker-dealer firms to administer the use of amusing networking sites, such as Facebook, Twitter, LinkedIn and blogs, to ensure that recommendations are acceptable and barter are not misled. IMSA is alive to ensure that the activity allowance exchange is provided with the aforementioned blazon of guidance.

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The IMSA-AARP Amusing Networking Summit, captivated in October 2009, brought activity allowance companies, distributors, accompaniment and federal regulators and amusing media anticipation leaders calm to analyze arising acquiescence challenges and abeyant solutions. As an bulge of that meeting, IMSA convened a Amusing Media Alive Group of arch activity allowance aggregation assembly from marketing, compliance, and technology disciplines in November 2009, to actualize bare exchange solutions.

Through webinars and speaking appearances, IMSA has addressed activity allowance company, distribution, and authoritative groups about analytical amusing media and acquiescence acquaintance and management, and IMSA continues to absolution pertinent benchmarking advice to barometer how activity allowance companies are acclamation the use of amusing media.

IMSA is the arch standards-setting and acquiescence solutions alignment for the activity insurance, accomplishment and abiding affliction allowance exchange for alone awash products. Qualified companies accomplish to advancement aerial ethical bazaar conduct standards and to actuality fair, honest, and accessible in the way they advertise, advertise and account their products. For added advice and a account of IMSA-qualified companies, appointment www.IMSAethics.org.

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